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Content Alchemist. 

Winning hearts. Changing Minds.

About Me

My Story

I’m an email and content marketer with a solid skill set in graphic design, photography, and sustainable fashion. Since 2019, I’ve been running my e-commerce brand, TheVIVgoods solo.

Marketing has been the thrill that keeps me going, driving me to study digital marketing with Career Foundry. With nine years of experience as a freelance graphic designer, photographer, and brand manager under my belt, I’ve got the skills to pay the bills. Whether remote or hybrid, I’m ready to roll, based in Berlin.

Industries & Clients

Textiles / Fashion
Roots Studio, Spoonflower, TheVIVgoods
Culture
Thomas Struth, Lacy Barry, Christine Hill, Grey Paris (Band), Apple Tree Garden Music Festival
Retail/ E-commerce
Anthropologie (Urban Outfitters) Etsy Faire
Publishing
Making Stories (Print Magazines)
Health
Pittsburgh Medical Marijuana (PBH MMJ)

What I Do

“Vivian is as creative, passionate, and imaginative as she is grounded and practical. She is as strategic and artistic, as she is rolling up her sleeves and getting things done.”

Rebecca HuiFounder, Roots Studio

Mailchimp * Buffer * Later * Planoly * WordPress * Photoshop * Rush * InDesign * Canva * Illustrator * Shopify * Squarespace * Klaviyo * GA4

Mailchimp * Buffer * Later * Planoly * WordPress * Photoshop * Rush * InDesign * Canva * Illustrator * Shopify * Squarespace * Klaviyo * GA4

Mailchimp * Buffer * Later * Planoly * WordPress * Photoshop * Rush * InDesign * Canva * Illustrator * Shopify * Squarespace * Klaviyo * GA4

Mailchimp * Buffer * Later * Planoly * WordPress * Photoshop * Rush * InDesign * Canva * Illustrator * Shopify * Squarespace * Klaviyo * GA4

Mailchimp * Buffer * Later * Planoly * WordPress * Photoshop * Rush * InDesign * Canva * Illustrator * Shopify * Squarespace * Klaviyo * GA4

Design * Website Management * Email Marketing * Content Management

Design * Website Management * Email Marketing * Content Management

Design * Website Management * Email Marketing * Content Management

Design * Website Management * Email Marketing * Content Management

Design * Website Management * Email Marketing * Content Management

TheVIVgoods Slow Fashion

In 2019 I launched an e-commerce brand for sustainable fashion accessories made from vintage paragliders. Until March of 2024, I ran the company full-time as a solo entrepreneur.

Freelance Design Work

Roots Studio

I worked with Roots Studio from 2015 to 2019 officially as the Senior Designer and unofficially as the CEO’s Girl Friday. Commuting between Berlin and NYC, I helped usher this B Corp into a respected fair-trade art licensing brand.

Vivian is as creative, passionate, and imaginative as she is grounded and practical. She is as strategic and artistic, as she is rolling up her sleeves and getting things done.

Rebecca HuiFounder, Roots Studio

Vivian is a facile, focused and inspired designer. She is one of the rare individuals who takes up project and manages it deftly with little direction and great attention to detail. Vivian made beautiful pitch decks for ROOTS STUDIO that gave breadth and depth to our print collection and illustrated its broad range of possibilities. She designed and set up our booth at PV Paris, garnered appointments with industry heavyweights and proved to be an excellent salesperson. She's the quiet stronghold every team needs. I would highly recommend her for a position where the intersection of technical skill and commercial trend awareness are critical to a project's mission.

Pamela LysohirFashion Merchandising and Sales Consultant, Roots Studio

Absolutely genius. This woman is a breath of fresh air for any company trying to pull off a creative event or product launch. I worked closely with Vivian on the 5 Years of betahaus festival, where she ran -- in her own words -- the "real-life UX design" of the full schedule and its logistics. From concept to decoration to signage to drink-theming, Viv was dedicated to perfecting the attendee's journey from start to stop. She created a gorgeous event on a ridiculously tight budget. So grateful.

Alex ShoenFreelance Copywriter, Betahaus

My favorite thing about collaborating with Vivian was the surprise of every next phase of the process: moving from ideas and pictures to the structure of a logo and website. I liked the way she listened to me carefully and was both critical but open to odd ideas at the same time. She really tried to understand what my artistic and business goals were, which was useful for me, helping me to clarify them visually and verbally.

Alexis KnowltonArtist / Gallery Owner, HELL

Vivian is very motivated, self organized and energetic person. She was an inherent part in building strategies and processes, not only concerning the production and designs of products, but also, for content for our social media channels, public relations and marketing. It was very helpful to use Vivians rich experience in graphic design for various digital design tasks, like creating newsletters and illustrations. Her interest and sensitivity for this field was a real asset for my company and I saw her technical design skills improve greatly during this time.

Larissa ReuterFounder, HETTI.Berlin

Let's create something amazing together!