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Roots Studio

Roots Studio is a social enterprise that digitises the artwork of rural indigenous artist from India and China, and brings them to the western art licensing market. The artists are paid directly from sales made, and must approve the end use of their designs. This means they can prevent their village’s artistic legacy from being printed on something like a swimsuit or underwear.

My role at Roots Studio as the Senior Designer from 2015 to 2018:
Manage a team of two textile designers in Mumbai,
Oversee the production of samples and products,
Source sales leads
Prepare and present sales pitches to clients
Design & build tradeshow booths for Premiere Vision Paris
- Represent the brand at PV Paris

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The VIV Goods

Freelance Design Work

Let's create something amazing together!